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Our Story

Hi, we’re Joie & Briley  — a mom and teenage daughter who love animals and art. For a few years, we’ve wanted to work on something together that had special meaning to both of us, would give back to something we deeply believed in and would contribute to Briley’s college savings.

We follow The Center for Biological Diversity and were extremely surprised last year when we received an email talking about giraffe numbers plummeting to less than 97,000, which may sound like a big number, but when you consider the size of Africa, it's really not. There are LESS GIRAFFES in Africa than elephants!

Giraffes face mounting threats from loss of habitat, illegal hunting and civil unrest in some areas. We were upset to learn the United States is large part of the problem. Between 2006 and 2015, the US imported 21,402 giraffe-bone carvings, 3,008 giraffe-skin pieces and 3,744 giraffe hunting trophies. In the home country, Giraffes are poached for their meat  — as well as for their pelts, bones, hair and tails — by hunters and trappers using snares, guns and other weapons. Giraffe hair is used to make jewelry, and their tails are highly valued by some cultures.

We're on the verge of understanding so much about giraffes. Recently, scientists revealed that giraffe herds are also most likely led by matriarchs, just like elephants. But many intriguing unanswered questions remain: Why do giraffes hum at night? Why did they develop those lovely long necks?

The more we learn about giraffes, the more our love grows. We want to help — even if in a small way — keep these animals from suffering a silent extinction.